Chrysler
As Chrysler moved away from the 200 and 300, we needed to attract a different audience to the brand.
Chrysler Pacifica
Partnering with a wide array of celebrities like Neil Patrick Harris, Katherine Heigl, Jack Osborne, Brooklyn Decker, and Jenny Garth (to name a few) we took the stigma out of driving a minivan.
These partnerships culminated in an extensive relationship with Kathryn Hahn. Starting with ten social videos with accompanying cutdowns and stills, Hahn then became the broadcast face of the brand as well.
Pacifica & Sesame Street
Introducing potential Pacifica buyer’s kids to the memories of their own childhoods. Bridging the gap between the generations with Chrysler Pacifica as the link. The resulting partnership garnered the brand 225 million impressions and 27 million video views.
Design by Decade
A series of videos targeted at Chrysler enthusiasts, we partnered with the Ralph Gilles and the current design team at Chrysler and highlighted on vehicle from each decade to emphasize the historic and ongoing innovations associated with the brand.