Fiat
A major brand around the globe trying to find a better foothold in the United States, we partnered with Emma Roberts to tap into her massive following and bring attention to the brand.
Taking the social trolls head on, we monitored the FIAT channels and then developed direct responses to the most common “complaints” about the brand. Then we personified the tweets with a giant cellphone.
To make efficient use of our time and resources, we also shot a series of videos to post on appropriate trending cultural holidays.
The result was ten videos, numerous cutdowns and hundreds of stills shot in only two days.
Zoolander
To highlight the FIAT partnership with the release of Zoolander 2, we had Derek Zoolander take over the FIAT twitter handle. In the span of eight hours, the content garnered 6 million impressions, 308,000 engagements, and 728,000 video views.
A Whole New Spin
Introducing the capability of the FIAT 500X Crossover, we created an immersive 360-video experience. A full-circle journey through city, forest, beach, and snow was designed to immerse the viewer both in video and surrounding audio. The result: 30M impressions, 5.4M video view, a video view rate of more than 20% and a Shorty Awards Finalist.
Cultural holidays
With a combination of full production shoots and incredible in-house talent, we provided a social identity for the FIAT brand that set it apart completely from every other FCA brand. It also led to one of my favorite responses when a fan thanked FIAT for not drug testing their creative team.
