Ram

Continuing the effort to separate the Ram brand from its Dodge heritage.

 

Shooting Efficiency

Combining three major Ram deliverables into one production allowed for an efficient shoot both in time and money. Over the course of a three-day shoot, we were able to gather assets for Father’s Day, Fourth of July, and Dia De Los Muertos.

 
 
 

Kentucky Derby

Using only existing stills provided by the brand and stock race footage, we were able to create a compelling visual asset for the Ram 1500 Kentucky Derby Edition that highlighted the features of the vehicle and its connection to the derby.

 
 
 

Ram Longest Lasting

To celebrate being recognized as the longest lasting pickup trucks on the road, we created a series of videos that highlighted Ram trucks and the people who drove them. This series was a showcase of an American lifestyle made possible by Ram.